Sheetal C. Aiyer

Of Counsel

  • Office Contact Info
  • Biography

    Sheetal C. Aiyer is Of Counsel in both the Dallas and Houston offices of GRSM and is a member of the firm’s Business Transactions, Intellectual Property, Food & Beverage, Commercial Litigation, Product & General Liability and Environmental/Toxic Tort practice groups. Since 2011, his career has been business-focused and he has served as a dynamic business executive and in-house attorney for startups and growth phase companies, primarily in Brooklyn, New York. In addition to handling his responsibilities at GRSM, he founded and currently runs his own management consulting firm in Houston called Vik Charles Consulting, which focuses on strategy, management and operations for emerging businesses.

    Sheetal began his career as a litigation associate at another Dallas area law firm in 2005, and over the years he has developed a broad skillset across general business and complex commercial litigation and risk mitigation. Moreover, he has in-depth experience in general corporate matters, corporate transactions and intellectual property protection in addition to exceptional team leadership capabilities to help meet organizational objectives. Relying on his experience as a successful entrepreneur and in-house counsel, Sheetal often serves as “outside in-house counsel” for his clients.


    • Texas
    • New York
    • U.S. District Court, Northern and Eastern Districts of Texas
    • U.S. District Court, Southern District of New York

    Community Involvement

    • Mentor – Wolff Center for Entrepreneurship, The University of Houston
  • Practice Areas
  • Representative Experience

    Representative Experience

    • As COO of Sixpoint Brewery in Brooklyn, Sheetal led the organization to 26% growth in both revenue and profitability from 2015 to 2017, which resulted in a successful exit for him and the founder when the brewery was acquired by a large family office in New York in November 2018.
    • At Tough Mudder, Sheetal was originally hired as General Counsel in 2012 to build the in-house legal team as the company went from $20M to $70M in revenue, and then successfully took on multiple executive roles focused on growing the top line, which ultimately helped the company eclipse $100M in revenue in 2015.
    • From 2007 to 2010, served on the National Coordinating Counsel team for a Fortune 100 pre-fabricated metal building construction company, directing litigation strategy nationwide.
  • Education


    J.D., Emory University School of Law, 2004

    B.A., cum laude, Government, The University of Texas, 2000


    Texas Super Lawyer “Rising Star,” General Litigation (2008, 2009, 2010, 2011)

  • Languages
    • French