Gordon & Rees Advertising & E-Commerce Group Releases E-Commerce Retailer Legal Guide as a Free Resource


April 2021

Gordon & Rees is pleased to announce the release of its 2021 E-Commerce Retailer Legal Guide. Spearheaded by Damon WrightChair of the firm’s Advertising & E-Commerce practice group, this is a valuable resource for e-commerce retailers and other online advertisers to protect, strengthen, and grow their business. It is available on the firm’s website on a complimentary basis.

With more than twenty contributors, the 2021 E-Commerce Retailer Legal Guide shares practical, “best practices” guidance on the primary legal protections all e-commerce retailers and online advertisers should know and implement. The content will help anyone selling products or services to consumers in all variety of verticals, including dietary supplements, cosmetics, food, telemedicine, subscription boxes, gadgets, people search, clothing, home furnishings, financial publishing, and business coaching. The topics include:

  • One Easy Way To Avoid Class Actions
  • Three Things All Subscription Retailers Must Know
  • How To Add Value To Your Brand With Trademarks
  • How To Protect Your Ad Copy With Copyrights
  • How To Create Engaging and Compliant Advertising
  • The Basics All Dietary Supplement and Cosmetic Retailers Must Know
  • The Basics All Business Coaches and Financial Publishers Must Know
  • The Keys To Successful Influencer Marketing
  • The Keys To Successful SMS Marketing And Telemarketing
  • The Keys To Successful E-Mail Marketing
  • How To Protect Your Tech and Confidential Info With Agreements
  • What You Need To Know About Privacy Policies
  • What You Need To Know About State Sales Tax
  • The Benefits Of Business Insurance
  • You Can’t Win The Game, If You Don’t Know The Rules

The Gordon & Rees Advertising & E-Commerce Group understands the unique business and legal issues that face e-commerce retailers, other online advertisers, and their service providers. The path from start-up to brand empire can be disrupted by many forces, including the FTC, state attorneys general, consumer class action counsel, online marketplaces, social media platforms, news media, traffic providers, payment processors, competitors, and counterfeiters.  The firm’s attorneys proactively advise clients on best practices to avoid these disruptions, and effectively protect and defend clients should these disruptions arise. 

Damon Wright is a Partner in the Washington, D.C. and Alexandria offices of Gordon & Rees and a member of the Advertising & E-Commerce, Intellectual Property, and Commercial Litigation practice groups. Wright serves as outside general counsel to dozens of businesses and entrepreneurs who sell products and services online, including e-commerce retailers, technology companies, lead generators, advertising agencies, and related service providers.

To download the 2021 E-Commerce Retailer Legal Guide, please click here.

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